At Le Workshop M, we offer a tailored approach based on exchanges and reactiveness to offer your colleagues a customized program based on case studies aligned with their concerns.
- Teams empowerment
- Create a product management culture
- Product management training
- Building the product plan
- Competition analysis
Marketing is not a swear word! It provides value to the customer as well as to the manufacturer/service provider.
Marketing explores the market to better understand the customers’ usages and habits in order to deliver a product/service creating more value.
Marketing starts from the market and then goes back to the market.
From market surveys to new territory assessment, from products or customers segmentation to global price strategy set-up, Le Workshop M will be on your side to create value for your company and your customers.
- New market opportunities assessment
- Market surveys
- New territory assessment
- Product plan set-up
- Pricing strategy
- Market intelligence
Is your sales organization in line with your ambitions and targets? Is your sales team staffed and trained to face the challenges you have raised?
What kind of distribution channels did you put in place: direct sales or through a dealer network? How efficient is it?
On which territory(ies) does your company operate? You want to explore new territories but do not feel comfortable outside your boundaries? And, by the way, how to find a good distributor across the world or… in France?
How did you build you price list? Did you set-up a discount structure and process? Is it efficient?
What are the different steps of your customer’s journey? Who is in contact with your customers before, during and after the sale? Your team or your network?
If you raise these questions, and maybe many others, Le Workshop M is on your side to optimize your sales organization to reach your targets.
- Sales support
- Sales organization audit
- New market development
- Price positioning
- Distributors prospection
- Distribution channels
- Customer’s journey mapping
- Sales forecast